We are excited to announce the latest developments in our partnership with Reciclajuda. This year, we significantly expanded our support, now financing another seven informal recyclable waste collectors, totalling ten, including the three we started to support last year. Through our collaboration, we aim to enhance the visibility and recognition of these collectors in Curitiba, Brazil, while simultaneously addressing the issue of waste in the city.
Reciclajuda was founded by the visionary and passionate Matheus Germano, who recognised the potential of recyclable collectors to make a positive impact on their communities. By providing these individuals with a name and identity, we celebrate their crucial contributions to waste reduction and increased recycling rates. These dedicated collectors walk hundreds of kilometres each month, playing a pivotal role in creating a sustainable future for their city.
At the core of Reciclajuda's mission is the belief that global inequalities can be diminished by empowering individuals within local communities. Our efforts include improving their income, delivering financial education, and adding value to their daily labour. Additionally, we work towards strengthening their community bonds, all while addressing the pressing issue of waste management.
As part of our Sustainability Strategy, Selenis is proud to collaborate with the incredible team of waste collectors: Claudio, Giselle, Maria Lourdes, Marili, Domingos, Ezequiel, Sidnei, Márcia, Nivaldo and Jessica. Together, we embark on a daily mission to increase recycling rates and keep Curitiba clean and thriving. Our partnership aligns with several Sustainable Development Goals (SDGs) outlined by the United Nations, including:
SDG 1 - By improving the income and financial education of the recyclable collectors, we contribute to reducing poverty and promoting economic well-being within the community.
SDG 8- Through our support, we enhance the employment opportunities and economic empowerment of the collectors, fostering sustainable and inclusive economic growth.
SDG 11- By addressing waste management issues and promoting recycling, we actively contribute to creating more sustainable and resilient cities.
SDG 12- Our collaboration with Reciclajuda underscores our commitment to promoting responsible consumption and sustainable waste management practices. Selenis remains committed to fostering positive change and empowering individuals to become agents of transformation within their communities.
IMG president at the launch of the eco-brick for supermarket vouchers initiative
We are excited to announce the latest developments in our partnership with Reciclajuda. This year, we significantly expanded our support, now financing another seven informal recyclable waste collectors, totalling ten, including the three we started to support last year. Through our collaboration, we aim to enhance the visibility and recognition of these collectors in Curitiba, Brazil, while simultaneously addressing the issue of waste in the city.
Reciclajuda was founded by the visionary and passionate Matheus Germano, who recognised the potential of recyclable collectors to make a positive impact on their communities. By providing these individuals with a name and identity, we celebrate their crucial contributions to waste reduction and increased recycling rates. These dedicated collectors walk hundreds of kilometres each month, playing a pivotal role in creating a sustainable future for their city.
At the core of Reciclajuda's mission is the belief that global inequalities can be diminished by empowering individuals within local communities. Our efforts include improving their income, delivering financial education, and adding value to their daily labour. Additionally, we work towards strengthening their community bonds, all while addressing the pressing issue of waste management.
As part of our Sustainability Strategy, Selenis is proud to collaborate with the incredible team of waste collectors: Claudio, Giselle, Maria Lourdes, Marili, Domingos, Ezequiel, Sidnei, Márcia, Nivaldo and Jessica. Together, we embark on a daily mission to increase recycling rates and keep Curitiba clean and thriving. Our partnership aligns with several Sustainable Development Goals (SDGs) outlined by the United Nations, including:
SDG 1 - By improving the income and financial education of the recyclable collectors, we contribute to reducing poverty and promoting economic well-being within the community.
SDG 8- Through our support, we enhance the employment opportunities and economic empowerment of the collectors, fostering sustainable and inclusive economic growth.
SDG 11- By addressing waste management issues and promoting recycling, we actively contribute to creating more sustainable and resilient cities.
SDG 12- Our collaboration with Reciclajuda underscores our commitment to promoting responsible consumption and sustainable waste management practices. Selenis remains committed to fostering positive change and empowering individuals to become agents of transformation within their communities.
We are excited to announce the latest developments in our partnership with Reciclajuda. This year, we significantly expanded our support, now financing another seven informal recyclable waste collectors, totalling ten, including the three we started to support last year. Through our collaboration, we aim to enhance the visibility and recognition of these collectors in Curitiba, Brazil, while simultaneously addressing the issue of waste in the city.
Reciclajuda was founded by the visionary and passionate Matheus Germano, who recognised the potential of recyclable collectors to make a positive impact on their communities. By providing these individuals with a name and identity, we celebrate their crucial contributions to waste reduction and increased recycling rates. These dedicated collectors walk hundreds of kilometres each month, playing a pivotal role in creating a sustainable future for their city.
At the core of Reciclajuda's mission is the belief that global inequalities can be diminished by empowering individuals within local communities. Our efforts include improving their income, delivering financial education, and adding value to their daily labour. Additionally, we work towards strengthening their community bonds, all while addressing the pressing issue of waste management.
As part of our Sustainability Strategy, Selenis is proud to collaborate with the incredible team of waste collectors: Claudio, Giselle, Maria Lourdes, Marili, Domingos, Ezequiel, Sidnei, Márcia, Nivaldo and Jessica. Together, we embark on a daily mission to increase recycling rates and keep Curitiba clean and thriving. Our partnership aligns with several Sustainable Development Goals (SDGs) outlined by the United Nations, including:
SDG 1 - By improving the income and financial education of the recyclable collectors, we contribute to reducing poverty and promoting economic well-being within the community.
SDG 8- Through our support, we enhance the employment opportunities and economic empowerment of the collectors, fostering sustainable and inclusive economic growth.
SDG 11- By addressing waste management issues and promoting recycling, we actively contribute to creating more sustainable and resilient cities.
SDG 12- Our collaboration with Reciclajuda underscores our commitment to promoting responsible consumption and sustainable waste management practices. Selenis remains committed to fostering positive change and empowering individuals to become agents of transformation within their communities.
We are excited to announce the latest developments in our partnership with Reciclajuda. This year, we significantly expanded our support, now financing another seven informal recyclable waste collectors, totalling ten, including the three we started to support last year. Through our collaboration, we aim to enhance the visibility and recognition of these collectors in Curitiba, Brazil, while simultaneously addressing the issue of waste in the city.
Reciclajuda was founded by the visionary and passionate Matheus Germano, who recognised the potential of recyclable collectors to make a positive impact on their communities. By providing these individuals with a name and identity, we celebrate their crucial contributions to waste reduction and increased recycling rates. These dedicated collectors walk hundreds of kilometres each month, playing a pivotal role in creating a sustainable future for their city.
At the core of Reciclajuda's mission is the belief that global inequalities can be diminished by empowering individuals within local communities. Our efforts include improving their income, delivering financial education, and adding value to their daily labour. Additionally, we work towards strengthening their community bonds, all while addressing the pressing issue of waste management.
As part of our Sustainability Strategy, Selenis is proud to collaborate with the incredible team of waste collectors: Claudio, Giselle, Maria Lourdes, Marili, Domingos, Ezequiel, Sidnei, Márcia, Nivaldo and Jessica. Together, we embark on a daily mission to increase recycling rates and keep Curitiba clean and thriving. Our partnership aligns with several Sustainable Development Goals (SDGs) outlined by the United Nations, including:
SDG 1 - By improving the income and financial education of the recyclable collectors, we contribute to reducing poverty and promoting economic well-being within the community.
SDG 8- Through our support, we enhance the employment opportunities and economic empowerment of the collectors, fostering sustainable and inclusive economic growth.
SDG 11- By addressing waste management issues and promoting recycling, we actively contribute to creating more sustainable and resilient cities.
SDG 12- Our collaboration with Reciclajuda underscores our commitment to promoting responsible consumption and sustainable waste management practices. Selenis remains committed to fostering positive change and empowering individuals to become agents of transformation within their communities.
We are excited to announce the latest developments in our partnership with Reciclajuda. This year, we significantly expanded our support, now financing another seven informal recyclable waste collectors, totalling ten, including the three we started to support last year. Through our collaboration, we aim to enhance the visibility and recognition of these collectors in Curitiba, Brazil, while simultaneously addressing the issue of waste in the city.
Reciclajuda was founded by the visionary and passionate Matheus Germano, who recognised the potential of recyclable collectors to make a positive impact on their communities. By providing these individuals with a name and identity, we celebrate their crucial contributions to waste reduction and increased recycling rates. These dedicated collectors walk hundreds of kilometres each month, playing a pivotal role in creating a sustainable future for their city.
At the core of Reciclajuda's mission is the belief that global inequalities can be diminished by empowering individuals within local communities. Our efforts include improving their income, delivering financial education, and adding value to their daily labour. Additionally, we work towards strengthening their community bonds, all while addressing the pressing issue of waste management.
As part of our Sustainability Strategy, Selenis is proud to collaborate with the incredible team of waste collectors: Claudio, Giselle, Maria Lourdes, Marili, Domingos, Ezequiel, Sidnei, Márcia, Nivaldo and Jessica. Together, we embark on a daily mission to increase recycling rates and keep Curitiba clean and thriving. Our partnership aligns with several Sustainable Development Goals (SDGs) outlined by the United Nations, including:
SDG 1 - By improving the income and financial education of the recyclable collectors, we contribute to reducing poverty and promoting economic well-being within the community.
SDG 8- Through our support, we enhance the employment opportunities and economic empowerment of the collectors, fostering sustainable and inclusive economic growth.
SDG 11- By addressing waste management issues and promoting recycling, we actively contribute to creating more sustainable and resilient cities.
SDG 12- Our collaboration with Reciclajuda underscores our commitment to promoting responsible consumption and sustainable waste management practices. Selenis remains committed to fostering positive change and empowering individuals to become agents of transformation within their communities.
An Eco-brick is a plastic bottle densely filled with postconsumer plastic, which transforms into a reusable building block that helps achieve plastic and CO2 sequestration (1kg of eco-bricked plastic equals approximately to 3.1kg of CO2).
We are excited to announce the latest developments in our partnership with Reciclajuda. This year, we significantly expanded our support, now financing another seven informal recyclable waste collectors, totalling ten, including the three we started to support last year. Through our collaboration, we aim to enhance the visibility and recognition of these collectors in Curitiba, Brazil, while simultaneously addressing the issue of waste in the city.
Reciclajuda was founded by the visionary and passionate Matheus Germano, who recognised the potential of recyclable collectors to make a positive impact on their communities. By providing these individuals with a name and identity, we celebrate their crucial contributions to waste reduction and increased recycling rates. These dedicated collectors walk hundreds of kilometres each month, playing a pivotal role in creating a sustainable future for their city.
At the core of Reciclajuda's mission is the belief that global inequalities can be diminished by empowering individuals within local communities. Our efforts include improving their income, delivering financial education, and adding value to their daily labour. Additionally, we work towards strengthening their community bonds, all while addressing the pressing issue of waste management.
As part of our Sustainability Strategy, Selenis is proud to collaborate with the incredible team of waste collectors: Claudio, Giselle, Maria Lourdes, Marili, Domingos, Ezequiel, Sidnei, Márcia, Nivaldo and Jessica. Together, we embark on a daily mission to increase recycling rates and keep Curitiba clean and thriving. Our partnership aligns with several Sustainable Development Goals (SDGs) outlined by the United Nations, including:
SDG 1 - By improving the income and financial education of the recyclable collectors, we contribute to reducing poverty and promoting economic well-being within the community.
SDG 8- Through our support, we enhance the employment opportunities and economic empowerment of the collectors, fostering sustainable and inclusive economic growth.
SDG 11- By addressing waste management issues and promoting recycling, we actively contribute to creating more sustainable and resilient cities.
SDG 12- Our collaboration with Reciclajuda underscores our commitment to promoting responsible consumption and sustainable waste management practices. Selenis remains committed to fostering positive change and empowering individuals to become agents of transformation within their communities.
We are excited to announce the latest developments in our partnership with Reciclajuda. This year, we significantly expanded our support, now financing another seven informal recyclable waste collectors, totalling ten, including the three we started to support last year. Through our collaboration, we aim to enhance the visibility and recognition of these collectors in Curitiba, Brazil, while simultaneously addressing the issue of waste in the city.
Reciclajuda was founded by the visionary and passionate Matheus Germano, who recognised the potential of recyclable collectors to make a positive impact on their communities. By providing these individuals with a name and identity, we celebrate their crucial contributions to waste reduction and increased recycling rates. These dedicated collectors walk hundreds of kilometres each month, playing a pivotal role in creating a sustainable future for their city.
At the core of Reciclajuda's mission is the belief that global inequalities can be diminished by empowering individuals within local communities. Our efforts include improving their income, delivering financial education, and adding value to their daily labour. Additionally, we work towards strengthening their community bonds, all while addressing the pressing issue of waste management.
As part of our Sustainability Strategy, Selenis is proud to collaborate with the incredible team of waste collectors: Claudio, Giselle, Maria Lourdes, Marili, Domingos, Ezequiel, Sidnei, Márcia, Nivaldo and Jessica. Together, we embark on a daily mission to increase recycling rates and keep Curitiba clean and thriving. Our partnership aligns with several Sustainable Development Goals (SDGs) outlined by the United Nations, including:
SDG 1 - By improving the income and financial education of the recyclable collectors, we contribute to reducing poverty and promoting economic well-being within the community.
SDG 8- Through our support, we enhance the employment opportunities and economic empowerment of the collectors, fostering sustainable and inclusive economic growth.
SDG 11- By addressing waste management issues and promoting recycling, we actively contribute to creating more sustainable and resilient cities.
SDG 12- Our collaboration with Reciclajuda underscores our commitment to promoting responsible consumption and sustainable waste management practices. Selenis remains committed to fostering positive change and empowering individuals to become agents of transformation within their communities.
We are excited to announce the latest developments in our partnership with Reciclajuda. This year, we significantly expanded our support, now financing another seven informal recyclable waste collectors, totalling ten, including the three we started to support last year. Through our collaboration, we aim to enhance the visibility and recognition of these collectors in Curitiba, Brazil, while simultaneously addressing the issue of waste in the city.
Reciclajuda was founded by the visionary and passionate Matheus Germano, who recognised the potential of recyclable collectors to make a positive impact on their communities. By providing these individuals with a name and identity, we celebrate their crucial contributions to waste reduction and increased recycling rates. These dedicated collectors walk hundreds of kilometres each month, playing a pivotal role in creating a sustainable future for their city.
At the core of Reciclajuda's mission is the belief that global inequalities can be diminished by empowering individuals within local communities. Our efforts include improving their income, delivering financial education, and adding value to their daily labour. Additionally, we work towards strengthening their community bonds, all while addressing the pressing issue of waste management.
As part of our Sustainability Strategy, Selenis is proud to collaborate with the incredible team of waste collectors: Claudio, Giselle, Maria Lourdes, Marili, Domingos, Ezequiel, Sidnei, Márcia, Nivaldo and Jessica. Together, we embark on a daily mission to increase recycling rates and keep Curitiba clean and thriving. Our partnership aligns with several Sustainable Development Goals (SDGs) outlined by the United Nations, including:
SDG 1 - By improving the income and financial education of the recyclable collectors, we contribute to reducing poverty and promoting economic well-being within the community.
SDG 8- Through our support, we enhance the employment opportunities and economic empowerment of the collectors, fostering sustainable and inclusive economic growth.
SDG 11- By addressing waste management issues and promoting recycling, we actively contribute to creating more sustainable and resilient cities.
SDG 12- Our collaboration with Reciclajuda underscores our commitment to promoting responsible consumption and sustainable waste management practices. Selenis remains committed to fostering positive change and empowering individuals to become agents of transformation within their communities.