Reciclajuda was founded by a young visionary, Matheus Germano, who was seeking to give visibility to recyclable collectors in Curitiba (Brazil), while reducing the dispersion of waste in the city. These recyclable collectors have a name and an identity and each one of them should be praised for the amazing job they do daily, walking hundreds of kilometers each month, whilst helping reduce waste and increase recycling rates.

Reciclajuda is driven by the strong belief that world inequalities can be reduced through actions in small communities, and that it’s possible to transform the life of people in social vulnerability and promote them as agents of society. They believe that recyclable collectors can achieve social inclusion by improving their income, receiving financial education, adding value to their daily labor, and strengthening their community, all whilst tackling the problem of waste.

As part of our Sustainability Strategy, the IMG Group partnered with Reciclajuda, and particularly with Claudio, Giselle and Maria Lourdes, in their daily mission of increasing recycling rates and supporting their local community.

Reciclajuda was founded by a young visionary, Matheus Germano, who was seeking to give visibility to recyclable collectors in Curitiba (Brazil), while reducing the dispersion of waste in the city. These recyclable collectors have a name and an identity and each one of them should be praised for the amazing job they do daily, walking hundreds of kilometers each month, whilst helping reduce waste and increase recycling rates.

Reciclajuda is driven by the strong belief that world inequalities can be reduced through actions in small communities, and that it’s possible to transform the life of people in social vulnerability and promote them as agents of society. They believe that recyclable collectors can achieve social inclusion by improving their income, receiving financial education, adding value to their daily labor, and strengthening their community, all whilst tackling the problem of waste.

As part of our Sustainability Strategy, the IMG Group partnered with Reciclajuda, and particularly with Claudio, Giselle and Maria Lourdes, in their daily mission of increasing recycling rates and supporting their local community.

Reciclajuda was founded by a young visionary, Matheus Germano, who was seeking to give visibility to recyclable collectors in Curitiba (Brazil), while reducing the dispersion of waste in the city. These recyclable collectors have a name and an identity and each one of them should be praised for the amazing job they do daily, walking hundreds of kilometers each month, whilst helping reduce waste and increase recycling rates.

Reciclajuda is driven by the strong belief that world inequalities can be reduced through actions in small communities, and that it’s possible to transform the life of people in social vulnerability and promote them as agents of society. They believe that recyclable collectors can achieve social inclusion by improving their income, receiving financial education, adding value to their daily labor, and strengthening their community, all whilst tackling the problem of waste.

As part of our Sustainability Strategy, the IMG Group partnered with Reciclajuda, and particularly with Claudio, Giselle and Maria Lourdes, in their daily mission of increasing recycling rates and supporting their local community.

Reciclajuda was founded by a young visionary, Matheus Germano, who was seeking to give visibility to recyclable collectors in Curitiba (Brazil), while reducing the dispersion of waste in the city. These recyclable collectors have a name and an identity and each one of them should be praised for the amazing job they do daily, walking hundreds of kilometers each month, whilst helping reduce waste and increase recycling rates.

Reciclajuda is driven by the strong belief that world inequalities can be reduced through actions in small communities, and that it’s possible to transform the life of people in social vulnerability and promote them as agents of society. They believe that recyclable collectors can achieve social inclusion by improving their income, receiving financial education, adding value to their daily labor, and strengthening their community, all whilst tackling the problem of waste.

As part of our Sustainability Strategy, the IMG Group partnered with Reciclajuda, and particularly with Claudio, Giselle and Maria Lourdes, in their daily mission of increasing recycling rates and supporting their local community.

Reciclajuda was founded by a young visionary, Matheus Germano, who was seeking to give visibility to recyclable collectors in Curitiba (Brazil), while reducing the dispersion of waste in the city. These recyclable collectors have a name and an identity and each one of them should be praised for the amazing job they do daily, walking hundreds of kilometers each month, whilst helping reduce waste and increase recycling rates.

Reciclajuda is driven by the strong belief that world inequalities can be reduced through actions in small communities, and that it’s possible to transform the life of people in social vulnerability and promote them as agents of society. They believe that recyclable collectors can achieve social inclusion by improving their income, receiving financial education, adding value to their daily labor, and strengthening their community, all whilst tackling the problem of waste.

As part of our Sustainability Strategy, the IMG Group partnered with Reciclajuda, and particularly with Claudio, Giselle and Maria Lourdes, in their daily mission of increasing recycling rates and supporting their local community.

Reciclajuda was founded by a young visionary, Matheus Germano, who was seeking to give visibility to recyclable collectors in Curitiba (Brazil), while reducing the dispersion of waste in the city. These recyclable collectors have a name and an identity and each one of them should be praised for the amazing job they do daily, walking hundreds of kilometers each month, whilst helping reduce waste and increase recycling rates.

Reciclajuda is driven by the strong belief that world inequalities can be reduced through actions in small communities, and that it’s possible to transform the life of people in social vulnerability and promote them as agents of society. They believe that recyclable collectors can achieve social inclusion by improving their income, receiving financial education, adding value to their daily labor, and strengthening their community, all whilst tackling the problem of waste.

As part of our Sustainability Strategy, the IMG Group partnered with Reciclajuda, and particularly with Claudio, Giselle and Maria Lourdes, in their daily mission of increasing recycling rates and supporting their local community.